These content curation platforms not only bring you the latest and most popular news on different categories (sport, business, technology, politics, travel etc.), they also bring you trending news as well as local and international happenings which you can manually personalize according to your preference or leave the job to AI to personalize news offerings. There a number of content curation platforms in Africa but Opera News (developed and operated by Opera) and Scooper are the most used and most popular. And this feat achieved by both platforms can be attributed to the success of the parent companies in other ventures.
Opera News vs. Scooper: History and Entrance Strategy
Before becoming a standalone news app, Opera News was basically a feature which was incorporated into its Opera Mini browser. As interest in the service spiked to over 100 million active users barely after 1 year of introducing the feature, Opera Software decided to launch the Opera News platform as a standalone news app in 2018. Interestingly, before the official launch of the app, Opera ran a pre-launch test which saw over 100,000 people download the app, crowning the Opera News as the most downloaded news app in Africa at the time. Upon official launch, Opera introduced Opera News as its first product under its “Africa First” strategy and even got more people to download the app as the company offered enticing referral incentives to users who got their relatives/friends/acquaintances to download the app through their referral links. This strategy raised Opera News’ download numbers to millions in months. As at the time of concocting this article, Opera News boasts of over 10 million downloads. Basically, it is evident that Opera did its homework right and launched Opera News to feed an hungry audience with growing appetite for improved access to news, trends, and contents. Scooper, on the other hand, is more of a news app launched to rival Opera News. The platform — formerly known as “Eaglee News App” — was re-branded and officially launched by Transsion Holdings in January 2019. Despite having a strong rival (i.e Opera News) to compete with, it is interesting to see that Scooper is making headway irrespective. The success of Scooper can, however, be attributed to some factors which include (but not limited to):
Novel Features: Scooper’s success can be partly attributed to some standout features (which Opera News lacked) like Live Sport Commentary, Free Football Betting tips, Scooper Coins (which allows users earn as they read news) etc.Previous Achievements & Successes: As mentioned earlier, Scooper is a product of Transsion Holdings — the company behind popular smartphone brands like Infinix, Tecno and iTel. Just like Opera also leveraged Opera Mini to pre-test the Opera News service to see if there was a market for it, Transsion also leveraged the success and popularity of its hardware to push the Scooper News App to its target market via old and new Tecno, Infinix, and iTel phones.
Feature Comparison
In terms of popularity and size of active users, Opera is — no doubts — ahead of Scooper. Feature-wise, however, let’s find out who’s doing the most with their apps. 1.Application Size Presently, on the Google PlayStore, the Opera News app is sized at 9.5MB while Transsion Holding’s Scooper News App has a size of 11MB. The Opera News app is 1.5MB lighter than Scooper, and this is quite surprising because quoting Nancy Nwachukwu’s (Transsion Holding’s Marketing Lead) words at the launch event of Scooper, I expect it [Scooper] to be lighter than Opera News. “Users are not at risk of overloading their phone storage because the app is lightweight. Scooper is only available on Android devices and available for download on Google Play Store,” Nancy Nwachukwu noted. 2. Registration and Sign-in options Although you can use both apps without registering, you’d have to sign-up to use certain features on both platforms. Scooper boasts of more sign-in options as users can sign-in using either Facebook, Twitter or Google account. Opera News, on the other hand, supports registration using a Phone number or Facebook account. 3. Interface This is a really tough call to make as both apps have lovely interfaces and are pretty easy to navigate. Choosing the best interface is really subjective. I, however, prefer Opera News’ interface to Scooper. First off, Opera News comes with a “Search bar” through which users/readers can easily find trending news. The search bar even gives news and content suggestions based on top trending searches. Also, Opera News comes with more content categories and improved personalization. Likewise, users can customize news based on states, regions, and cities of interest and residence. This allows you filter out irrelevance information and focus more on happenings within your localty. 4. Supported Country and Languages While Scooper supports only English in Nigeria, Kenya, and Ghana, Arabic is supported for Egypt users. Opera News, on the other hand, supports over 50 languages in 50 different countries — Benin, Burundi, Chad, Ivory Coast, Cameroon, Guinea, Senegal, Republic of the Congo, Mali, Burkina Faso, Niger, Nigeria, Madagascar, Rwanda, South Sudan, Morroco, India, Indonesia, Ethopia, Liberia, Malawi, Zimbabwe, Uganda, Zambia, Tanzania, Ghana, Kenya, South Africa etc.
The Future: Who’ll win the race?
The signs are pretty obvious and backed up by data — number of download, in-app features, interface and navigation, active users, supported countries and languages etc. Opera News is way ahead of Scooper and is presently the king of digital content curation in Africa. That said, Opera still hold way more prospect of becoming even bigger than Opera News. Here’s why. Scooper, at the moment, is currently popular and mostly used on Transsion Holding’s hardware products (i.e Infinix, Tecno, and iTel smartphones). Opera News app usage, however, spreads across several Android smartphone brands. Also, Transsion Holdings seem to be failing to push and promote the Scooper News app beyond their devices. But since the Transsion is adding the Scooper app as an out-of-the-box app (read: bloatware) on its new devices, and the company’s smartphone shipment is growing (in Africa), Scooper is expected to grow beyond the level it presently is. But at that speed, Scooper will still trail behind Opera News, I predict. Do you think otherwise? Drop your comments below.
